Airbnb Statistics: 84 Key Insights You Need to Know

Since its launch in 2008, Airbnb has revolutionized the travel and tourism industries, becoming a global powerhouse in record time. Its unique approach to short-term rentals has fueled explosive growth, making it the largest vacation rental booking platform in the world. From its early days to its current dominance, Airbnb statistics reflect its unprecedented rise.

In this article, we've gathered the most eye-opening Airbnb statistics in 2024 to give you a complete picture of its history, market impact, and future trends. Whether you're a host, investor, property manager, or just curious about Airbnb's success, you'll find some fascinating insights.

Looking to get ahead with powerful Airbnb data? Check out Summer Forecast, where institutional-quality data and forecasting tools help you make smarter, more profitable decisions about your properties. 

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Airbnb company statistics 

First, let's start with some important stats on the Airbnb company history and performance.

1. The Airbnb platform was officially launched in March 2008, under the name Airbed & Breakfast. The three co-founders are Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. (Source: Airbnb)
2. Airbnb has received a total funding amount of $6.4 billion, in 30 funding rounds. A total of 80 investors have invested in the company. (Source: Crunchbase)
3. The Airbnb company went public in December 2020 after an initial public offering of 51+ million shares of Class A common stock. (Source: Airbnb)
4. In October 2024, Airbnb has a market capitalization of $85.69 billion. (Source: NASDAQ)
5. In October 2024, the Airbnb stock price is $135.49. The price reached its all-time high of $212.68 in February 2021. (Source: NASDAQ)
6. In 2023, Airbnb generated a revenue of $9.9 billion, an 18% increase from $8.4 billion in 2022. (Source: Macrotrends)
7. Airbnb holds more than 20% of the global vacation rental industry, with its top competitors being Booking.com, Expedia, and Vrbo. (Source: Hospitable)
8. In 2023, 448+ million nights and experiences were booked on Airbnb, a 14% year-on-year growth. (Source: Statista)
9. In 2023, the Airbnb platform collected and remitted a total of $10+ billion in tourism-related taxes to governments on behalf of hosts, globally. In the U.S. alone, this tax amount reached $2.2 billion, with the State of Florida being the biggest contributor, with $387 million. (Source: Airbnb)
10. At the end of 2023, Airbnb had 6,900 employees, a 1% growth from the previous year. (Source: Stock Analysis)
11. In 2023, Airbnb spent $953 million on advertising activities around the globe, a 21% year-on-year increase. (Source: Statista)
12. The Airbnb Community Fund was created in 2020 with the aim of distributing $100 million by the end of 2030 to serve stakeholders and give back to the places that Airbnb hosts call home. (Source: Airbnb)

Airbnb statistics for hosts

Next, let's have a look at the most captivating Airbnb host-related statistics to help interested investors evaluate if this strategy is worth it for them.

13. There are 5+ million hosts on the Airbnb platform. (Source: Airbnb)
14. The average Airbnb host has 1.6 listings on the platform. (Source: Airbnb)
15. 55% of Airbnb global hosts are women. (Source: Airbnb)
16. 91% of women Airbnb hosts receive 5-star reviews, compared to 88% for men hosts. (Source: Airbnb)
17. The number of Airbnb Superhosts exceeds one million. The Superhost status is awarded to hosts who 1) have hosted at least ten stays over the past year, 2) have an average rating of 4.8 stars or more, 3) have a cancellation rate of 1% or less, and 4) respond to at least 90% of guest messages within 24 hours. This status highlights the exceptional quality of services that hosts provide to guests. (Source: Airbnb)
18. A typical Airbnb Superhost earns 64% more than a regular Airbnb host. (Source: Airbnb)
19. 40% of Airbnb Superhosts identify themselves as women and 29% as men. (Source: Airbnb)
20. Among Airbnb Superhosts, 75% list entire homes, while 20% list private rooms. (Source: Airbnb)
21. In 2022, Airbnb launched the $10 million OMG! Fund to provide 100 hosts with $100,000 each to design and build the craziest and most unique Airbnb spaces around the world. (Source: Airbnb)

Meanwhile, Airbnb hosts can check out the most important numbers related to the performance of their listing on their account on the platform. Hosts can switch on Use professional tools from the Account Settings on their profile to gain access to Insights where they can track the historical, real-time, and future performance of their listings in terms of conversions, daily rates, occupancies, and quality and compare their listings to similar ones in their area.

Airbnb statistics for guests

Next, it's worth taking a peek at the most interesting Airbnb guest stats and trends over time.

22. There are 150 million Airbnb users, with 145 million of them being Airbnb guests. (Source: The Zebra)
23. As of December 31, 2023, Airbnb hosts had welcomed 1.5+ billion all-time guest arrivals. (Source: Airbnb)
24. An average of six guests check into an Airbnb listing every second of the day. (Source: Airbnb)
25. The average Airbnb stay lasts 2-7 days, with major differences across locations. (Source: Airbtics)
26. In 2023, travel on Airbnb generated $85+ billion in economic activity across the U.S. (Source: Airbnb)
27. In 2023, for every $100 spent on an Airbnb stay, guests in the U.S. spent another $264 on other goods and services like tourist attractions, restaurants, shops, local businesses, and others. (Source: Airbnb)
28. Fall is the most affordable season for Airbnb guests with the lowest daily prices throughout the year. (Source: Airbnb)

Airbnb rental statistics

No list of Airbnb statistics can be complete without some numbers on the average performance of properties and listings.

29. In 2023, the typical U.S. Airbnb host earned $14,000 for the year. (Source: Airbnb)
30. In 2023, Airbnb hosts earned $57+ billion. (Source: Airbnb)
31. As of December 31, 2023, all-time revenue earned by Airbnb hosts amounted to $250+ billion. (Source: Airbnb)
32. In 2023, the average daily rate (ADR) for properties in the U.S. market was $236.95. (Source: Airbtics)
33. Introducing a dynamic Airbnb pricing strategy can increase revenue by up to 40%. (Source: Rentals United)
34. The U.S. average trailing twelve-month (TTM) Airbnb occupancy rate between March 2023 and February 2024 was 55.1%, a slight drop from 60.3% in 2021. (Source: AirDNA)
35. In 2023, the average occupancy rate for luxury properties was 55.9%, up from 49.1% in 2019. (Source: AirDNA)

Airbnb listing statistics

Next, we present you with the most important listing-related facts from Airbnb. 

36. There are 8+ million active listings on the Airbnb platform, which makes it the largest short-term rental website worldwide. (Source: Airbnb)
37. Airbnb listings are available in 220+ countries and regions. (Source: Airbnb)
38. Active Airbnb listings are available in 100,000+ cities and towns around the globe. (Source: Airbnb)
39. The top four factors that affect the ranking of a listing on the Airbnb platform are its quality, popularity, pricing, and location. (Source: Airbnb)
40. The top-rated Airbnb amenities highlight functionality, thoughtfulness, and comfort and include coffee makers, full sets of wine glasses, bottles of wine, bicycles, air conditioning, pools, free parking, and pet-friendly spaces. (Source: Airbnb)
41. Between 2020 and 2024, the number of unique Airbnb stay listings increased by 123%, faster than the number of traditional Airbnb listings. (Source: AirDNA)
42. In 2023, 27% of active Airbnb listings were pet-friendly, an increase from 23% in 2028. (Source: Airbnb)

Airbnb market statistics

Airbnb performance varies widely from one market to another, so it's worth checking how different areas do and highlighting the best Airbnb locations.

43. Summer research and analysis positions Kissimmee, FL as the best overall Airbnb market taking into account a multitude of factors including the average daily rate, occupancy rate, revenue, ROI, and more. (Source: Summer)
44. Kissimmee, FL has the highest number of Airbnb listings at the city level–10,746. (Source: Hospitable)
45. In early 2024, Sayville, NY was the U.S. city with the highest average daily rate of $959. (Source: Mashvisor)
46. In February 2024, Kauai, HI had the highest trailing twelve-month Airbnb occupancy rate of 74.4% in the U.S. market. (Source: AirDNA)
47. In early 2024, Northlake, IL offered the highest Airbnb cash on cash (CoC) return in the U.S. market, at 8.19%. (Source: Mashvisor)
48. In early 2024, the U.S. market with the highest Airbnb capitalization rate (cap rate, for short) was Northlake IL, at 8.44%. (Source: Mashvisor)
49. In mid-2024, Tofte, MN was the U.S. market with the highest Airbnb return on investment (ROI) of 41%. (Source: Summer)
50. In 2023, Fairbanks, AK was the most profitable Airbnb market in the world, with approximately 2.06 years to recover investment. (Source: Insider Monkey)
51. In 2024, Roswell, NM is the #1 up-and-coming Airbnb market in the U.S. with an ADR of $167, occupancy rate of 62%, and annual revenue of $39,000. (Source: AirDNA)
52. The U.S. is the largest Airbnb market with 2.25 million active listings. (Source: Search Logistics)
53. Colombia is the country with the highest share of pet-friendly Airbnb listings, at 44% of the total supply. (Source: Airbnb)
54. As of March 31, 2024, nights booked in the Paris region for stays during the Olympic Games Paris 2024 were 400% more than the same time a year earlier. (Source: Airbnb)

Airbnb fee statistics

There a lot of different fees associated with Airbnb, so let's have a look at the most important numbers related to Airbnb fees.

55. The standard Airbnb service fee for hosts is equivalent to 3% of the booking subtotal under the split-fee structure. It can exceed 16% under the host-only fee model. (Source: Airbnb)
56. The typical Airbnb fee for guests is under 14.2% of the booking subtotal and is based on a variety of factors. (Source: Airbnb)
57. The average Airbnb cleaning fee is in the range of $50-$80 per stay. (Source: Guesty)

Airbnb property management statistics

The Airbnb industry has given rise to an entirely independent industry–the short-term rental management industry. It's useful to look at the most important statistics on the business side of Airbnbs.

58. Managing a single Airbnb listing requires about 30-40 hours per month for a DIY host. (Source: LearnBNB)
59. There are 140,000+ global professional vacation rental management companies. There are thousands of Airbnb property management companies in the U.S, including both small, local Airbnb managers and large, national firms, but the exact number is not clear. (Source: Hostfully)
60. Vacasa is the largest Airbnb management company in the North American market with 40,000+ short-term rentals. (Source: Vacasa)
61. Professional Airbnb managers oversee 28% of all short-term rental listings and generate 36% of total revenue in the industry. (Source: AirDNA)
62. In April 2023, 73% of the U.S. Airbnb listings were managed by operators with fewer than 20 properties, a decrease from 79% in April 2019, highlighting the portfolio growth of short-term rental operators. (Source: Skift)
63. Between April 2019 and April 2023, the share of U.S. Airbnb listings managed by mid-sized operators with 20-100 properties grew the most, from 8% to 11% of total listings. (Source: Skift)
64. Between April 2022 and April 2023, the average size of the portfolio of U.S. Airbnb property managers with more than 1,000 listings grew by 27% year-on-year. (Source: Skift)
65. The typical range of Airbnb management fees for full-service companies, like Vacasa and AvantStay, is 25-40% of monthly revenue. Meanwhile, Summer charges industry-low fees of 15-25% for top-ranked, end-to-end management services that help owners earn more than 95% of competitors. (Source: Summer)
66. The standard Airbnb property management fees for half-service companies, such as Evolve and RedAwning, is 10-15% of monthly revenue. (Source: Summer)
67. The average cost to furnish a house for Airbnb ranges between $3,500 and $40,000 in the U.S. market, depending on location, property type, number of rooms, level of furnishing, and quality of furniture. Summer offers comprehensive Airbnb interior design and furnishing services that start at $10,000 per property and help hosts outperform the market. (Source: Summer)
68. The average annual Airbnb insurance premium is between $1,500 and $3,500, depending on the market, property type and size, personal property, and coverage. (Source: Baselane)

Airbnb growth statistics

While it's common knowledge that the Airbnb business has grown massively in the last decade and a half, it's hard for stakeholders to imagine just how big this growth has been without looking at some numbers.

69. The number of Airbnb employees increased from three in 2008 to 6,907 as of December 31, 2023. (Source: Stock Analysis)
70. Between 2015 and 2023, the annual number of nights and experiences booked on Airbnb marked a 520% increase, from 72.4 million to 448 million. (Source: Airbnb)
71. In the period from 2015-2024, Airbnb gross booking value grew by 809%, from $8.06 billion to $73.25 billion. (Source: Airbnb)
72. In 2015-2023, Airbnb revenue went up by 985%, from $914.04 million to $9.92 million. (Source: Airbnb)
73. As of October 2024, the Airbnb market capitalization of $85.68 billion is down from $87.70 billion in 2020 and $105.78 billion in 2021, up from $54.13 billion in 2022, and down from $87.25 billion in 2023. (Source: CompaniesMarketCap)
74. In 2023, 4,000+ global cities and towns joined the Airbnb community by welcoming their first stays ever. About 80% of these new Airbnb locations were in non-urban areas. (Source: Airbnb)

Airbnb social media and online presence statistics

As any global phenomenon, Airbnb has built a solid online presence including on social media, so let's take a look at the main facts related to this.

75. The Airbnb Facebook account has 16 million followers and 16 million likes. (Source: Facebook)
76. The Airbnb Instagram account has 3,600+ posts and 5.7 million followers. (Source: Instagram)
77. The Airbnb X account has 44,800 posts and 875,800 followers. (Source: X)
78. The Airbnb LinkedIn page has 3 million followers. (Source: LinkedIn)
79. The Airbnb YouTube channel has 534 videos and 651,000 subscribers. (Source: YouTube)
80. The Airbnb TikTok account has 320,500 followers and 2.5 million likes. (Source: TikTok)
81. The Airbnb app has 100+ million downloads on the Google Play Store. The app has an average rating of 4.7 stars based on 1.6 million reviews. (Source: Google Play)
82. The Airbnb has an average rating of 4.8 stars based on 652,200 reviews and is ranked as #3 in the Travel category on the Apple App Store. (Source: Apple Apps)
83. In Q2 2024, global Airbnb app downloads increased by 25% year-on-year. (Source: Airbnb)
84. The Airbnb website has 90.3 million visits, making it the #1 website in the Travel and Tourism category in the U.S., the #68 website in the U.S., and the #212 global website. (Source: Similarweb)

Bottom line

These are the most amazing and fascinating Airbnb statistics that highlight the strong expansion of Airbnb while also showing some of the challenges that the company and the business have gone through. Nevertheless, the short-term rental market continues to offer major opportunities for both investors and property managers to reap profits as long as they use the right data and tools in their decisions.

To find out even more Airbnb stats for markets and properties across the U.S., check out Summer Forecast. This is your go-to platform for institutional-quality, intuitive, and actionable Airbnb data that helps you build a top-performing Airbnb portfolio.

Your Airbnb revenue forecast: Brighter days ahead

Learn more