The world of STRs (short-term rentals) is constantly evolving, and if you're part of it, you know how quickly things change. What felt fresh and relevant just a few months ago might already seem outdated today. Airbnb trends are driven by evolving guest preferences, and the greatest hosts understand the need to stay ahead of the curve. As we look ahead to upcoming Airbnb trends, 2025 is promising that personalized, unique experiences will still be key, and the hosts who embrace this ethos will attract the most demand.
This year is shaping up to be full of exciting changes, so set your business up to ride the wave. These will be the top Airbnb trends of 2025, predicted by our in-house experts at Summer.
- More unforgettable stay options for every traveler
- Unique, one-of-a-kind experiences take center stage
- Rising demand for hidden gems and off-the-grid escapes
- Sustainability leads the charge in shaping future stays
- Longer stays to attract the growing digital nomad crowd
- Wellness retreats and health-focused escapes become top choices
- Pet-friendly travel becomes a must-have for more guests
- Cutting-edge technology transforms the guest experience
Stay ahead of the curve with Summer Forecast. Our data-driven insights empower hosts and property managers to capitalize on these evolving Airbnb trends, ensuring your Airbnb listings are not only competitive but positioned for long-term success.
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1. More unforgettable stay options for every traveler
More travelers are turning to unique, outdoor-focused stays, with options like treehouses, tents, and trailers on remote land becoming increasingly popular, especially during the summer. These stays are often family-friendly, and give families space and the chance to escape city life and connect with nature while still enjoying modern comforts.
The trend of campgrounds, and glamping in particular, has been skyrocketing, and it shows no signs of slowing down. Glamping–an amalgamation of "glamorous" and "camping"–blends adventure and luxury, attracting guests who want something more memorable than a standard hotel.
And, as many more cities implement stricter short-term rental regulations, many hosts are turning towards rural areas where they can meet the growing demand for secluded, outdoor-friendly getaways. This shift is opening up new opportunities for creative, eco-centric stays that stand out in a competitive market.
2. Unique, one-of-a-kind experiences take center stage
In 2025, the focus on offering guests one-of-a-kind experiences will be stronger than ever. The short-term rental market is shifting beyond just providing a place to sleep; guests are craving engaging stays that offer something memorable and unique.
From cooking classes to cultural tours, travelers want their accommodations to add value to their trips, and Airbnb itself is capitalizing on this potential by announcing the relaunch of their Experiences in 2025.
The ability to offer more personalized and unique experiences is what sets short-term rentals apart from hotels, and so whether it's connecting guests with local artisans or providing outdoor adventures, hosts who lean into these STR trends will find themselves attracting more bookings.
3. Rising demand for hidden gems and off-the-grid escapes
As travelers continue to seek more personalized stays, there's also a growing preference for locations far removed from traditional tourist hotspots. We already mentioned outdoor escapes, but remote destinations and small towns are also gaining traction in the short-term rental market.
Guests want the chance to explore hidden gems, making rural and off-the-grid locations more attractive than ever. This aligns with other Airbnb trends for 2025 which highlight that guests are looking for experiences that feel more exclusive and immersive.
4. Sustainability leads the charge in shaping future stays
With more travelers looking to escape city life, there's a growing expectation for properties that not only offer beautiful, remote, and exclusive locations but also a commitment to sustainability.
In 2025, hosts who focus on eco-friendly practices will have a distinct edge. Think solar-powered cabins, sustainable building materials, and a visible emphasis on green practices in your listing.
Guests are drawn to these experiences, knowing they can enjoy nature without harming it. With sustainable stays, hosts can create an appealing balance between luxury and responsibility.
5. Longer stays to attract the growing digital nomad crowd
The rise of remote work has made it easier for travelers to book longer stays, often lasting a month or more. "Digital nomads" offer both stability and reliability for hosts, providing a steady revenue stream that guests booking short-term stays can't always guarantee.
Hosts are recognizing the value of catering to this group by offering flexible check-in dates, work-friendly spaces, and even discounts for extended bookings. And digital nomads are looking for comfortable places where they can settle in for weeks while balancing work and exploration.
So investing in these longer-term stays means adapting your offerings to meet the needs of this market. High-speed internet, dedicated workspaces, and access to local conveniences are just a few of the important amenities that appeal to remote workers.
With the demand for remote work-friendly rentals rising, hosts who make these adjustments can tap into a valuable and consistent source of income.
6. Wellness retreats and health-focused escapes become top choices
The growing focus on wellness and self-care is transforming the short-term rental market, especially in the senior, millennial, and Gen Z segments.
Travelers are increasingly looking for properties that support their physical and mental well-being. This trend goes beyond just relaxation; guests are seeking spaces where they can recharge, and properties with unique amenities and experiences, like on-site yoga studios, access to outdoor spaces, or proximity to health retreats, are becoming highly sought after.
For hosts, this means offering health-conscious amenities or partnering with local wellness centers and other brands that share a similar philosophy. This will continue to attract a steady flow of guests looking for a retreat from their everyday lives.
7. Pet-friendly travel becomes a must-have for more guests
More and more people are beginning to consider their pets as family, and naturally, family vacations are starting to include them. Pet-inclusive travel is emerging as one of the top Airbnb trends for 2025, with guests searching for properties that cater to their four-legged companions.
Features like fenced yards, pet-friendly amenities, and nearby pet-friendly parks are increasingly in demand. For many, a pet-inclusive property is non-negotiable, and those who offer this will have a clear advantage in a growing market.
If you want to take advantage of this trend, consider offering more than just the basics. Hosts are stepping up by adding thoughtful touches like pet beds, food bowls, and even treats to make both guests and their pets feel at home.
Showcasing these little details in your listing not only attracts more bookings but appeals to travelers who want their pets to feel comfortable and cared for.
8. Cutting-edge technology transforms the guest experience
As the market gets more competitive, technology is playing an increasingly crucial role in creating better experiences for both you and your guests.
Smart thermostats, locks, and other equipment are just the beginning. Hosts are increasingly turning to software to streamline operations and maximize profitability. As Airbnb trends continue to evolve, hosts will need to invest in even more technology to help them manage listings, track occupancy rates, and optimize booking fees. With thinner margins, these tools are no longer optional, they're essential for staying competitive.
That's where tools like Summer Forecast and SummerOS come in. These platforms are designed to simplify your operations, giving you real-time insights and automation tools to help you manage smarter and grow faster.
Bottom line
As we look ahead towards Airbnb trends in 2025, this much is clear: guests are looking for unique, memorable, and more personalized stays. From private and secluded locations to wellness retreats and eco-friendly accommodations, travelers are seeking experiences that feel tailor-made for them.
