AirDNA and PriceLabs are two of the most popular tools in the short-term rental data industry, but how do they compare? What do they offer, and are they worth the investment for Airbnb hosts, investors, and property managers? In this detailed comparison of AirDNA vs PriceLabs, we explore the features, functionalities, data sources, and pricing models of both platforms to help vacation rental operators find the best option for them.
For our comparison and evaluation of AirDNA and PriceLabs, our team:
- Spent significant time on airdna.co and pricelabs.co to test the tools, features, and capabilities and find out the data sources and subscription costs of each platform.
- Read tutorial articles on the two websites and watched tutorial videos on YouTube to learn more about how AirDNA and PriceLabs work and what they can do.
- Completed a demo of each product to test how easy or not it is to use in practice.
- Checked the overall ratings of the two products on third-party review websites and read through individual customer reviews to evaluate the reliability of each platform and understand what users like and dislike about each one.
We analyze their key differences, review customer feedback from reliable third-party websites, and summarize the main pros and cons of each. We’ll also provide a list of the top Airbnb data alternatives for Airbnb professionals.
Looking for the best alternative? Check out Summer Forecast, our all-in-one solution that delivers institutional-quality data and advanced forecasting tools for STR pros. With accurate market insights, customizable analytics, and user-friendly features, Summer Forecast helps Airbnb hosts and property managers maximize their returns and make data-driven decisions with confidence. If you want to take your short-term rental business to the next level, Summer Forecast is your ultimate tool for success.
AirDNA vs PriceLabs: Overview
Let's start off with a quick comparison between AirDNA and PriceLabs based on the most important criteria for vacation rental data software.
A quick run-through of the two platforms shows that AirDNA is generally the better product for investors and property managers working on expanding their portfolio into new markets and new properties. Meanwhile, PriceLabs offers more tools to help Airbnb hosts and managers to manage their listings.
AirDNA vs PriceLabs: Ideal customers
Both AirDNA and PriceLabs assist operators in the short-term rental industry. However, the availability of different features make the two products a more appropriate fit for varying types of customers.
AirDNA customers
The ideal customers of the AirDNA platform include:
- Real estate investors searching for new markets and properties for sale
- Small-scale and large-scale Airbnb hosts
- Vacation rental property managers
- Real estate agencies and brokerages, especially those working with investors
- Lenders
- PropTech companies
- OTAs
- DMOs and tourism organizations
- Hedge funds and financial institutions
- Academics
PriceLabs customers
Meanwhile, PriceLabs is best suited to meet the needs of:
- Vacation rental property investors analyzing markets and opportunities
- Airbnb and Vrbo hosts
- Local and national short-term rental property managers
- Villa, chalet, hotel, aparthotel, serviced apartment, campground, RV, holiday park, and mid-term rental owners and managers
- Airbnb revenue managers
- PMSs and real estate technology companies
AirDNA vs PriceLabs: Customer reviews
When comparing two software products, it's crucial to take into consideration their ratings on trustworthy, independent review websites and also look into individual reviews by customers. This allows you to understand how well each product meets customer expectations and delivers on the promises that it makes on its website. It's also an efficient way to figure out the main strengths and weaknesses of the platform.
Let's take a look at what customers think and say about AirDNA and PriceLabs, based on customer reviews at time of publication.
AirDNA reviews
AirDNA has a total of 282 reviews with an average rating of approximately 4.41/5 stars across various platforms. AirDNA reviews are available on:
- Trustpilot: 4.5/5 stars from 271 reviews
- G2: 3.6/5 stars from 4 reviews
- Capterra: 1.5/5 stars from 2 reviews
- GetApp: 1.5/5 stars from 2 reviews
- Software Advice: 1.5/5 stars from 2 reviews
- BBB: 1.0/5 stars from 1 review
- BiggerPockets
Positive reviews of AirDNA focus on the relevant data, the invaluable insights, the good-to-use platform, the helpful filters, and the friendly user experience. Happy customers also comment on the helpful customer support.
At the same time, negative reviews discuss the difficult-to-use interface, inaccurate data, unclear features, vague subscription plans, unreasonably high cost, and poor customer service.
PriceLabs reviews
PriceLabs has a total of 749 reviews with an average rating of approximately 4.85/5 stars across various platforms.
PriceLabs reviews are available on:
- Capterra: 4.9/5 stars from 210 reviews
- GetApp: 4.9/5 stars from 210 reviews
- Software Advice: 4.9/5 stars from 210 reviews
- Trustpilot: 4.4/5 stars from 65 reviews
- HotelTechReport: 5.0/5 stars from 41 reviews
- G2: 4.3/5 stars from 13 reviews
- BiggerPockets
PriceLabs users that are satisfied with the product highlight the powerful software, the large data sets, the good design, the gradual learning curve, the easy scalability, the smart daily rate recommendations, the ability to boost revenue, the improved rankings of listings, the seamless integrations with channel managers, the time-saving features, and the affordable software cost.
Meanwhile, unhappy customers complain about the limited data restricted to Airbnb and Vrbo, lack of data for some listings, the overwhelmingly complicated interface, difficult-to-configure customizations, and the customer support team not paying attention to feedback.
AirDNA vs PriceLabs: Features
A detailed comparison of AirDNA and PriceLabs has to focus on the tools and features that each platform offers and what functions it's able to perform. Following is a summary of the major features provided by the two products.
Both AirDNA and PriceLabs support:
- Market-level analysis to find the top short-term rental markets based on different criteria
- Property-level analysis of investment opportunities via an Airbnb calculator
- Airbnb dynamic pricing
- Airbnb revenue management
- Interactive visual data representations and illustrations
Meanwhile, each Airbnb data and analysis platform offers some unique tools and capabilities that add value to different types of users.
Unique features of AirDNA
The most important tools available on AirDNA that make it stand out from PriceLabs include the following.
Short-term rentals for sale
The main differentiator between AirDNA and PriceLabs is the availability of vacation rentals for sale on the former. On AirDNA, users can search through active listings for sale that are particularly well-positioned for short-term rentals and that come with readily available Airbnb investment property analysis.
Each listing features information from the MLS including the address, property size, number of bedrooms and bathrooms, property description, property photos, days on market, and listing price. In addition, customers get access to estimated data points provided by AirDNA that include the average daily rate (ADR), Airbnb occupancy rate, estimated rental revenue, and zoning regulations. Market research, future trends, pricing strategy, and Airbnb comps are also presented. Properties for sale are limited to the U.S. market.
Partner listings data
Besides scraping data from ten million Airbnb and Vrbo listings from around the globe, AirDNA also obtains primary data from one million partner listings. This data is used to supplement and augment the analysis with performance data on properties that are not listed on any of the two major booking channels and are marketed using other strategies.
Global short-term rental market and tourism insights
AirDNA data and analytics are available for the global short-term rental market as well as for the hotel and hospitality industry as a whole. Available data covers historical performance, current trends, and future-looking pacing figures to track supply, demand, and revenue within the home-sharing and lodging ecosystems. AirDNA allows for the comparison of markets, destinations, and short-term rentals vs hotels performance.
Unique features of PriceLabs
As a platform that's more heavily focused on short-term rental management, PriceLabs offers the following features that aren't available on AirDNA.
Booking Analyzer
The Booking Analyzer tool allows hosts and property managers to derive booking trends from the annual performance of their own listings. This Excel-based feature helps you download annual booking data from Airbnb, channel managers, and property management systems in a format that's easy to order, adjust, and analyze. The simple graphs show seasonal trends, day of the week trends, far-out and close-in comparisons, stay lengths, and daily trends.
Third-party integrations
PriceLabs integrates directly with some of the best short-term rental platforms such as Airbnb and Vrbo as well as 100+ property management systems (PMSs). Some of these vacation rental management software solutions include Guesty, Hospitable, Hostaway, Hostfully, iGMS, Lodgify, and others.
Airbnb listing generator
PriceLabs offers STRings, which is a ChatGPT-powered tool that helps Airbnb hosts and property managers optimize their listings in line with the Airbnb SEO algorithm. By entering your Airbnb listing url, target guests, and language, you get access to AI-generated listing title and description that can help you stand out from the competition, crack the ranking algorithm, and get more bookings on Airbnb.
AirDNA vs PriceLabs: Cost
As SaaS products, both AirDNA and PriceLabs have subscription-based pricing models where the cost depends on the features you add on. While AirDNA offers both monthly and annual options, with the latter being considerably more affordable, PriceLabs has only monthly plans. PriceLabs appears to be the cheaper software, but it has more limited capabilities.
In terms of free access, both platforms have a very limited free plan that beginner hosts and property managers can use when first getting started. PriceLabs offers a 30-day free plan for some tools. However, to be able to use all functionalities, customers eventually need to pay a fee.
We share pricing information below, current as of publication date. Always check with the company for up-to-date pricing.
AirDNA pricing
AirDNA pricing is divided into Individual and Business plans with a few tiers within each to meet the needs of different customers.
AirDNA subscription options for individuals cover:
- Free: Limited Rentalizer use and searches, one month of Smart Rates recommendations, one year historical data, and local comp sets.
- Pro: Dynamic pricing for five listings, 12 months of Smart Rates recommendations, three years historical data, and more features. $34/month when billed annually.
- Advanced: Unlimited dynamic pricing, unlimited Rentalizer use and features, historical data since 2018, and advanced tools. Custom pricing.
AirDNA subscription options for businesses include:
- Property Performance Data: Best for investors, property managers, and lenders. Custom pricing.
- Tourism Insights: Best for hotels, DMOs, CVBs, and tourism professionals. Custom pricing.
- APIs & Integrations: Best for real estate tech companies, property portals, OTAs, and VRMs. Custom pricing.
- Global Industry Insights: Best for hedge funds, banks, and financial service providers. Custom pricing.
In brief, most larger customers need to get in touch with the AirDNA team to get a quote based on their needs for tools and markets.
PriceLabs pricing
PriceLabs offers separate pricing for each major feature. Available PriceLabs subscription plans include:
- Dynamic Pricing & Portfolio Analytics: Free for Portfolio Analytics; starting at $19.99/month or 1% of booking revenue for Dynamic Pricing.
- Market Dashboard: $9.99/month for 1,000 listings for comparison with the local market; $19.99/month for 5,000 listings for wide market area research; $39.99/month for 10,000 listings for city-size area analysis.
- Revenue Estimator Pro: $10/month for two estimates; $45/month for 15 estimates; $125/month for 50 estimates.
PriceLabs' costs are more transparent than AirDNA's, and users can estimate the total monthly price they will need to pay for access to the features that they require for their business purposes.
AirDNA vs PriceLabs: Terms
When deciding if either of the two Airbnb management software options is worth it, you have to be familiar with their terms and conditions of use. It's important to know how easy or not it is to get started as well as to cancel services should you not be fully satisfied.
Following are the terms and conditions of PriceLabs vs AirDNA:
- Sign-up process: You can sign up for both products for free, with no need to enter a credit card. Getting started can be done online or by scheduling a free demo.
- Free-of-charge access: Both platforms provide a free-forever plan with limited access to a few basic features. More sophisticated PriceLabs plans come with a 30-day free trial, while AirDNA does not offer free options to test the tools.
- Subscription duration: AirDNA plans include monthly and annual options, with yearly subscriptions being significantly cheaper. PriceLabs paid plans are only monthly.
- Payment methods: AirDNA accepts most credit cards and also allows custom payment options for customers charged for more than $50,000/year. PriceLabs works with most major credit and debit cards, ACH direct debit for U.S. customers, and PayPal available upon request.
- Cancellation policy: AirDNA subscriptions can be canceled online or by email no later than two working days before renewal. PriceLabs subscriptions can be canceled online at any time.
- Refund policy: AirDNA does not issue refunds unless under exceptional conditions. PriceLabs does not provide refunds, but this is less of a problem as subscriptions are monthly.
The two vacation rental data softwares have similar terms and conditions that are aligned with standard practices in the industry.
The best alternatives to AirDNA and PriceLabs
As our comparison between PriceLabs vs AirDNA shows, both software platforms have the capacity to help short-term rental property investors, hosts, and managers improve their investment and management decisions. However, some limitations on the available features and some negative reviews by customers may mean that vacation rental operators are looking for AirDNA and PriceLabs alternatives.
The best competitors of AirDNA and PriceLabs include the following tools.
1. Summer Forecast
Summer Forecast is the top alternative to both AirDNA and PriceLabs as the most accurate short-term rental data and analytics platform available in the U.S. market. The intuitive data, actionable insights, and powerful forecasting tools help property owners and managers accurately predict and maximize Airbnb revenue.
The most important advantages of Summer Forecast over other options, including AirDNA and PriceLabs, are the better mapping features, the deeper market insights, the agile comp tools, the built-in cash flow modeling, the ability to focus on what matters the most, and the elevated user experience. In addition, you can easily create your own inventory of properties, add detailed analytics and custom notes, and generate personalized reports for continuous analysis and data-driven decisions.
Summer Forecast has been created by professional short-term rental property managers to meet the exact needs of operators within the industry. While the platform is capable of addressing the pain points of owners, hosts, and managers, it is a particularly strong match for large-scale Airbnb managers that need sophisticated, yet intuitive tools to optimize the performance of their portfolio.
Better data, smarter decisions: Summer Forecast
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2. Rabbu
Rabbu is an AirDNA and PriceLabs competitor in the short-term rental data collection and analysis space. The product is similar to AirDNA as it aims to help investors find the next profitable opportunity in the vacation rental market.
Rabbu provides market-level analysis and property-level analysis as well as an inventory of Airbnb properties for sale with complete investment potential analysis. Available Airbnb data points include annual revenue and gross yield. Airbnb investors can also get help in finding top real estate agents in the market and accessing appropriate financing options. In addition, property owners can post their property for sale by owner or by agent on the Rabbu website to get exposure to buyers actively looking for vacation rentals.
Unlike AirDNA and PriceLabs, Rabbu does not have any vacation rental management software tools, and data is limited to the U.S. market only. The company does not share pricing information on the website, so interested investors need to contact the Rabbu Customer Support team to get a quote.
3. Airbtics
Airbtics is another good alternative to PriceLabs and AirDNA for investors looking for the best vacation rental markets and properties. This is one of the most popular providers of short-term rental data and analytics.
Where Airbtics really stands out is in the delivery of market intelligence that helps investors uncover the locations with the strongest profit and appreciation. The platform offers long-term trends in population, income, and home values in addition to three-year historical data on daily rates, occupancy, and Airbnb revenue. Moreover, vacation rental buyers can identify the property types with the maximum cash flow based on size, amenities, and other metrics. The tool can also be used to analyze individual properties before investing in them.
Where Airbtics limitations come is in terms of post-purchase operations. The platform does not provide Airbnb property management software.
Airbtics offers four different subscription plans with monthly and annual options which come with a 77% discount. The cost of the mid-tier plans is $9/month for Insight and $29/month for Analytics when billed annually. There is a limited free plan as well as a more sophisticated Market Intelligence plan which comes with custom pricing.
AirDNA vs PriceLabs: FAQs
Finally, we address some frequently-asked questions about AirDNA and PriceLabs. Whether you're a property manager, investor, or Airbnb host, these FAQs will help clarify key aspects of both tools. By answering common concerns, we aim to provide you with a clearer understanding of which platform best suits your short-term rental business needs.
Which is better: AirDNA or PriceLabs?
Neither of the two platforms clearly surpasses the other. While both products aim to serve Airbnb operators, the differences in available tools and features mean they'll be a better fit for some types of customers over others.
All in all, AirDNA is the better choice for investors interested in buying more properties in new markets. It's also the better fit for financial institutions and academia members in need of market-level and global STR and hotel industry data.
Meanwhile, PriceLabs is better suited to help hosts and property managers optimize the performance of their vacation rentals via dynamic pricing, revenue management, and listing enhancement. It can also add value to the operations of Airbnb revenue managers.
However, Summer Forecast is an even better option for most STR professionals.
Are PriceLabs and AirDNA trustworthy?
Both platforms implement multi-step processes to maximize data accuracy. According to AirDNA itself, its revenue estimates are 94.9% accurate for Airbnb listings and 98.7% for Vrbo listings, whereas PriceLabs does not discuss its data accuracy on the company website.
However, customer reviews of both products mention missing and inaccurate data in some cases which leads to suboptimal daily rates and inability to maximize revenue.
How legit are AirDNA and PriceLabs?
Generally speaking, both AirDNA and PriceLabs are legitimate software products that have relatively positive reviews by customers on independent websites. The two platforms obtain data right from the source, including Airbnb, Vrbo, and Booking.com websites as well as partner listings.
Nevertheless, users report occasional data problems and inaccuracies which negatively impact the performance of short-term rentals managed with the help of the tools.
AirDNA vs PriceLabs: What's the best option?
Our comparison of AirDNA and PriceLabs reveals that while both platforms offer valuable features, their strengths cater to different types of short-term rental operators. AirDNA stands out as a more comprehensive and versatile platform, appealing to a broader audience. Investors can leverage its advanced tools to identify profitable markets and properties, while hosts and property managers can use it for dynamic pricing and detailed market analysis.
On the other hand, PriceLabs excels in data-driven listing management, with a strong focus on implementing dynamic pricing strategies and optimizing listing titles and descriptions. While it can support market and property analysis, its core strength lies in helping operators maximize revenue through intelligent pricing. Both platforms have satisfied users, though some report data gaps and occasional inaccuracies.
If you're looking for an all-in-one solution with institutional-quality data and superior analytics, Summer Forecast is your ultimate tool. Whether you're managing a single Airbnb or an entire portfolio, Summer Forecast empowers you with the insights you need to make smarter, more profitable decisions. Unlock exclusive Airbnb data and optimize your investment strategy with Summer Forecast today.
Better data, smarter decisions: Summer Forecast
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