Franklin, TennesseeFranklin, Tennessee

Vacation Rental Management in Franklin, Tennessee

Discover the best vacation rental management companies in Franklin, Tennessee to maximize your revenue and create incredible guest experiences

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Franklin, Tennessee Airbnb Management Overview

Franklin, Tennessee, is a vibrant market for Airbnb hosting, thanks to its rich history, charming downtown, and proximity to Nashville. The city's unique blend of Civil War history, music culture, and southern hospitality attracts a diverse range of visitors, from history buffs and music lovers to families and business travelers. The demand for short-term rentals is consistently high, particularly during the summer months and during local events such as the Main Street Festival and Pilgrimage Music Festival. The market is competitive but rewarding, with guests seeking a variety of accommodations, from historic homes near downtown to modern condos close to the Cool Springs area. Successful hosts in Franklin often emphasize local experiences, providing guests with personalized recommendations for dining, shopping, and entertainment.

In Franklin, Tennessee, the Airbnb market experiences a significant ebb and flow in line with the changing seasons. The peak season typically begins in the spring, around April, and extends through the summer until August. This is when the city hosts a variety of music festivals and outdoor events, attracting a large influx of tourists. The fall season, particularly October, also sees a surge in visitors who come to enjoy the stunning fall foliage and the renowned Pumpkinfest. Conversely, the winter months, especially January and February, tend to be slower due to the colder weather and fewer events. However, the holiday season in December can bring a brief uptick in bookings as people visit family or come to enjoy the city's festive decorations and events.

In Franklin, Tennessee, Airbnb hosts must be aware of and comply with a variety of local regulations. The city requires that all short-term rental properties, including Airbnb listings, obtain a permit from the Building and Neighborhood Services Department. This permit must be renewed annually. Additionally, hosts are required to collect a 4% Hotel/Motel Tax from guests and remit it to the city. It's also important to note that short-term rentals are only allowed in certain zoning districts, so hosts should verify that their property is in an eligible location. Violations of these regulations can result in fines and the loss of the short-term rental permit.

Managing Airbnb properties in Franklin, Tennessee, requires a keen understanding of the local market dynamics. The city's popularity as a tourist destination, particularly for its historic and cultural attractions, creates a high demand for short-term rentals. However, this also means facing stiff competition from other hosts. To stand out, it's crucial to offer exceptional guest experiences, which can be achieved through meticulous property maintenance, prompt communication, and personalized touches. Seasonal fluctuations in tourism also pose a challenge, making it essential to adopt flexible pricing strategies to maximize occupancy during off-peak periods.

In Franklin, Tennessee, the Airbnb market thrives on the city's rich history, southern charm, and proximity to Nashville. Properties that highlight these unique features tend to perform exceptionally well. Amenities that resonate with guests include fully equipped kitchens for home-cooked meals, outdoor spaces for enjoying the temperate climate, and cozy living areas that reflect the area's rustic charm. High-speed internet is a must for business travelers and tourists alike, while off-street parking adds convenience for those with rental cars. Additionally, properties that offer local experiences, such as guides to nearby Civil War sites, recommendations for local dining, or access to country music events, often receive higher ratings and more bookings.

Market Overview

Franklin, Tennessee, is a vibrant market for Airbnb hosting, thanks to its rich history, charming downtown, and proximity to Nashville. The city's unique blend of Civil War history, music culture, and southern hospitality attracts a diverse range of visitors, from history buffs and music lovers to families and business travelers. The demand for short-term rentals is consistently high, particularly during the summer months and during local events such as the Main Street Festival and Pilgrimage Music Festival. The market is competitive but rewarding, with guests seeking a variety of accommodations, from historic homes near downtown to modern condos close to the Cool Springs area. Successful hosts in Franklin often emphasize local experiences, providing guests with personalized recommendations for dining, shopping, and entertainment.

Airbnb Seasonality

In Franklin, Tennessee, the Airbnb market experiences a significant ebb and flow in line with the changing seasons. The peak season typically begins in the spring, around April, and extends through the summer until August. This is when the city hosts a variety of music festivals and outdoor events, attracting a large influx of tourists. The fall season, particularly October, also sees a surge in visitors who come to enjoy the stunning fall foliage and the renowned Pumpkinfest. Conversely, the winter months, especially January and February, tend to be slower due to the colder weather and fewer events. However, the holiday season in December can bring a brief uptick in bookings as people visit family or come to enjoy the city's festive decorations and events.

Short Term Rental Regulations

In Franklin, Tennessee, Airbnb hosts must be aware of and comply with a variety of local regulations. The city requires that all short-term rental properties, including Airbnb listings, obtain a permit from the Building and Neighborhood Services Department. This permit must be renewed annually. Additionally, hosts are required to collect a 4% Hotel/Motel Tax from guests and remit it to the city. It's also important to note that short-term rentals are only allowed in certain zoning districts, so hosts should verify that their property is in an eligible location. Violations of these regulations can result in fines and the loss of the short-term rental permit.

Best Practices for Management

Managing Airbnb properties in Franklin, Tennessee, requires a keen understanding of the local market dynamics. The city's popularity as a tourist destination, particularly for its historic and cultural attractions, creates a high demand for short-term rentals. However, this also means facing stiff competition from other hosts. To stand out, it's crucial to offer exceptional guest experiences, which can be achieved through meticulous property maintenance, prompt communication, and personalized touches. Seasonal fluctuations in tourism also pose a challenge, making it essential to adopt flexible pricing strategies to maximize occupancy during off-peak periods.

Locations and Amenities

In Franklin, Tennessee, the Airbnb market thrives on the city's rich history, southern charm, and proximity to Nashville. Properties that highlight these unique features tend to perform exceptionally well. Amenities that resonate with guests include fully equipped kitchens for home-cooked meals, outdoor spaces for enjoying the temperate climate, and cozy living areas that reflect the area's rustic charm. High-speed internet is a must for business travelers and tourists alike, while off-street parking adds convenience for those with rental cars. Additionally, properties that offer local experiences, such as guides to nearby Civil War sites, recommendations for local dining, or access to country music events, often receive higher ratings and more bookings.

How It Works

Meet with membership

Connect With Local Pros

Summer matches you with top vacation rental managers who know the Franklin, Tennessee market and can help you maximize your revenue and improve guest experiences. 

We'll make sure to introduce you to Airbnb managers who offer the right services for your needs.

Get Onboarded

Seamless Onboarding

Your manager can handle everything—from listing setup and pricing optimization to guest communication and maintenance.

They’ll take care of professional photography, lockbox installation, profile setup, and everything you need to get your Franklin, Tennessee property guest-ready.

Collect Revenue

Sit Back And Earn

With the right vacation rental property manager, your home is in good hands.

They'll handle the bookings, guests, pricing updates, and day-to-day operations while you enjoy stress-free earnings and more time for what matters most.

Who We Trust

What makes our partners stand out from other short-term rental property managers in Franklin, Tennessee

Access to the Summer Network

Personalized Support

Each home and host is different. The best property managers work with you to find the services and support that make sense.

Best in class revenue Optimization

Demonstrated Earnings

Your investment is important. Our partners have proven they can substantially increase revenue on properties over market averages.

Accuracy with our technology

Tech-Forward Focus

The best property managers use data to make smart decisions, and technology to create seamless guest experiences.

Trusted brand reputation

Trusted Brand Reputation

We partner with property managers with Superhost status and high guest ratings, so guests always know what to expect.

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Who’s a good fit for a professional manager?

You think your short-term rental can make more money

Your property is not beating market averages, getting enough bookings, or does not have visibility across the major rental platforms.

You want a partner where you are valued

Our preferred managers build personal relationships with all of their owners and care about each property like it's their own.

You want hassle-free hosting

Whether you're down the street or a flight away, dealing with guest inquiries, cleaning, and everything in between is too time consuming and challenging.

Ready To Get Started Form

Get connected

We'd love to hear about what you're looking for, and we’ll connect you with top vacation property managers in your area!

FAQ

Answers to common questions

What is vacation rental property management?

Vacation rental property management is a service provider that maintains and improves a vacation rental on behalf of owners. They manage the ongoing operation, marketing, maintenance, and promotion of a vacation rental, short-term rental, or Airbnb property.

What services does a vacation rental manager offer?

Most managers offer partial or complete end-to-end management of vacation rental properties. Complete management includes all aspects of home maintenance, cleaning, guest and host communications, and marketing, pricing, and promotion of your property. In addition to these services, Summer connects owners and hosts with professional design and investing services for their vacation home.

Can they help me convert an existing home into a vacation rental?

Absolutely! Many property managers do onboard homes that were recently purchased or are being converted into vacation rentals. The best teams will provide advice, guidance, and services to help your home prepare for its short-term rental launch.

How long does the onboarding process take?

The onboarding process usually takes 2-4 weeks. This gives the manager and owner ample time to inspect the property, get it ready for guests, and get the listing live. In the event that owners need additional time to furnish or otherwise improve the property, the onboarding process can be extended.

Will I get a smart lock?

Yes, most managers provide a smart lock. This helps them operate the home and seamlessly let guests in. While there is some upfront expense associated with the lock and some additional time to set it up, there’s nothing worse than a guest not being able to access the property when they arrive.

Will they take updated photos of the property?

In most cases, your manager will hire a professional photographer to do a shoot at the home. This happens after the home is both cleaned and staged for photography. This helps the home stand out on vacation rental booking sites and results in better bookings overall. If you have really high-quality photos already, you can skip this step in the onboarding process.

How do I know my property will be safe with guests?

Professional managers put a number of security measures in place at the home to monitor noise and avoid unwanted guests in the property. Most also have built-in procedures for resolving any immediate guest issues involving parties, extra guests, and anything else in violation of the booking and local laws and requirements.