Pacific Grove, California, is a charming coastal city known for its picturesque Victorian homes, vibrant lighthouse, and the annual migration of Monarch butterflies. The Airbnb market here is robust and competitive, driven by the city's appeal to tourists who are drawn to its natural beauty, including the stunning coastline and the world-renowned Monterey Bay Aquarium. The city's strict short-term rental regulations, which include a lottery system for licenses, create a unique market dynamic that favors established hosts. The demand peaks during the summer months and during the Butterfly Parade and Bazaar in October, but the mild climate and the city's proximity to other tourist destinations like Carmel and Big Sur ensure a steady stream of guests year-round.
In Pacific Grove, California, the Airbnb market experiences a significant seasonal fluctuation. The peak season typically begins in late spring and extends through the summer months, coinciding with the area's most favorable weather and the influx of tourists attracted to the region's natural beauty, including the renowned Monarch Butterfly Sanctuary and the scenic 17-Mile Drive. During this period, Airbnb hosts can expect higher occupancy rates and can potentially charge premium rates. Conversely, the off-peak season, primarily the winter months, sees a decrease in tourism, leading to lower occupancy rates. However, events like the Pacific Grove's Christmas at the Inns and the AT&T Pebble Beach Pro-Am golf tournament can provide opportunities for increased bookings during these quieter months.
In Pacific Grove, California, Airbnb hosts must adhere to a set of specific regulations to ensure compliance with local laws. The city requires all short-term rental (STR) hosts to obtain a license, with a cap on the total number of STR licenses issued at 250. This cap is to maintain the residential character of the city. Additionally, there is a "minimum stay" rule, requiring guests to book for at least two nights. The city also imposes a Transient Occupancy Tax (TOT) of 10%, which hosts are responsible for collecting and remitting to the city. It's also important to note that STRs are not permitted in multi-family housing units or in accessory dwelling units. Violations of these regulations can result in hefty fines and potential revocation of the STR license.
Managing Airbnb properties in Pacific Grove, California, requires a keen understanding of the local market dynamics. The high season, primarily during the summer and around major holidays, can be quite competitive, necessitating strategic pricing and marketing to stand out. Off-season management, on the other hand, may involve offering discounts or value-added services to attract guests. Regular maintenance is crucial due to the coastal weather, which can cause wear and tear. It's also beneficial to build relationships with local businesses, as their referrals can help fill vacancies. Lastly, being responsive to guest inquiries and concerns is key to maintaining high ratings and repeat bookings.
In Pacific Grove, California, the demand for properties with unique amenities is on the rise. Guests are increasingly seeking out homes that offer more than just a place to sleep. They are looking for experiences that are unique to the area, such as properties with ocean views, access to local hiking trails, or proximity to the famous Monterey Bay Aquarium. Additionally, homes that offer amenities such as hot tubs, fire pits, and outdoor entertainment areas are highly sought after. As the market continues to evolve, it's important to consider these trends when preparing a property for listing.
Pacific Grove, California, is a charming coastal city known for its picturesque Victorian homes, vibrant lighthouse, and the annual migration of Monarch butterflies. The Airbnb market here is robust and competitive, driven by the city's appeal to tourists who are drawn to its natural beauty, including the stunning coastline and the world-renowned Monterey Bay Aquarium. The city's strict short-term rental regulations, which include a lottery system for licenses, create a unique market dynamic that favors established hosts. The demand peaks during the summer months and during the Butterfly Parade and Bazaar in October, but the mild climate and the city's proximity to other tourist destinations like Carmel and Big Sur ensure a steady stream of guests year-round.
In Pacific Grove, California, the Airbnb market experiences a significant seasonal fluctuation. The peak season typically begins in late spring and extends through the summer months, coinciding with the area's most favorable weather and the influx of tourists attracted to the region's natural beauty, including the renowned Monarch Butterfly Sanctuary and the scenic 17-Mile Drive. During this period, Airbnb hosts can expect higher occupancy rates and can potentially charge premium rates. Conversely, the off-peak season, primarily the winter months, sees a decrease in tourism, leading to lower occupancy rates. However, events like the Pacific Grove's Christmas at the Inns and the AT&T Pebble Beach Pro-Am golf tournament can provide opportunities for increased bookings during these quieter months.
In Pacific Grove, California, Airbnb hosts must adhere to a set of specific regulations to ensure compliance with local laws. The city requires all short-term rental (STR) hosts to obtain a license, with a cap on the total number of STR licenses issued at 250. This cap is to maintain the residential character of the city. Additionally, there is a "minimum stay" rule, requiring guests to book for at least two nights. The city also imposes a Transient Occupancy Tax (TOT) of 10%, which hosts are responsible for collecting and remitting to the city. It's also important to note that STRs are not permitted in multi-family housing units or in accessory dwelling units. Violations of these regulations can result in hefty fines and potential revocation of the STR license.
Managing Airbnb properties in Pacific Grove, California, requires a keen understanding of the local market dynamics. The high season, primarily during the summer and around major holidays, can be quite competitive, necessitating strategic pricing and marketing to stand out. Off-season management, on the other hand, may involve offering discounts or value-added services to attract guests. Regular maintenance is crucial due to the coastal weather, which can cause wear and tear. It's also beneficial to build relationships with local businesses, as their referrals can help fill vacancies. Lastly, being responsive to guest inquiries and concerns is key to maintaining high ratings and repeat bookings.
In Pacific Grove, California, the demand for properties with unique amenities is on the rise. Guests are increasingly seeking out homes that offer more than just a place to sleep. They are looking for experiences that are unique to the area, such as properties with ocean views, access to local hiking trails, or proximity to the famous Monterey Bay Aquarium. Additionally, homes that offer amenities such as hot tubs, fire pits, and outdoor entertainment areas are highly sought after. As the market continues to evolve, it's important to consider these trends when preparing a property for listing.
With the right vacation rental property manager, your home is in good hands.
They'll handle the bookings, guests, pricing updates, and day-to-day operations while you enjoy stress-free earnings and more time for what matters most.
Each home and host is different. The best property managers work with you to find the services and support that make sense.
Your investment is important. Our partners have proven they can substantially increase revenue on properties over market averages.
The best property managers use data to make smart decisions, and technology to create seamless guest experiences.
We partner with property managers with Superhost status and high guest ratings, so guests always know what to expect.
Your property is not beating market averages, getting enough bookings, or does not have visibility across the major rental platforms.
Our preferred managers build personal relationships with all of their owners and care about each property like it's their own.
Whether you're down the street or a flight away, dealing with guest inquiries, cleaning, and everything in between is too time consuming and challenging.
Vacation rental property management is a service provider that maintains and improves a vacation rental on behalf of owners. They manage the ongoing operation, marketing, maintenance, and promotion of a vacation rental, short-term rental, or Airbnb property.
Most managers offer partial or complete end-to-end management of vacation rental properties. Complete management includes all aspects of home maintenance, cleaning, guest and host communications, and marketing, pricing, and promotion of your property. In addition to these services, Summer connects owners and hosts with professional design and investing services for their vacation home.
Absolutely! Many property managers do onboard homes that were recently purchased or are being converted into vacation rentals. The best teams will provide advice, guidance, and services to help your home prepare for its short-term rental launch.
The onboarding process usually takes 2-4 weeks. This gives the manager and owner ample time to inspect the property, get it ready for guests, and get the listing live. In the event that owners need additional time to furnish or otherwise improve the property, the onboarding process can be extended.
Yes, most managers provide a smart lock. This helps them operate the home and seamlessly let guests in. While there is some upfront expense associated with the lock and some additional time to set it up, there’s nothing worse than a guest not being able to access the property when they arrive.
In most cases, your manager will hire a professional photographer to do a shoot at the home. This happens after the home is both cleaned and staged for photography. This helps the home stand out on vacation rental booking sites and results in better bookings overall. If you have really high-quality photos already, you can skip this step in the onboarding process.
Professional managers put a number of security measures in place at the home to monitor noise and avoid unwanted guests in the property. Most also have built-in procedures for resolving any immediate guest issues involving parties, extra guests, and anything else in violation of the booking and local laws and requirements.