Airbnb provides some performance insights in the Host Dashboard, helping you track occupancy, pricing, and earnings. But if you're serious about growing your short-term rental business, you'll need a dedicated analytics tool to uncover deeper insights, compare market trends, and optimize your revenue strategy. That's where tools like SummerOS come in–giving you real-time Airbnb analytics to forecast performance, analyze the competition, and make data-driven decisions. Here's what you need to know.
Where can I get Airbnb analytics?
Airbnb's Host Dashboard give you a solid snapshot of your performance, with metrics like:
- Reservation conversion rates
- Average returning visitor rates
- Occupancy rates
- Guest feedback
- Revenue insights
- Listing performance
These are great for keeping an eye on your day-to-day performance. However, if you want to take your short-term rental business to the next level, you'll need much more than just basic data–you'll need Airbnb analytics for hosts that offer deeper insights into how your property and portfolio are really doing.
Tools like SummerOS offer an all-in-one asset management solution designed for short-term rental professionals with a comprehensive view of your portfolio, pulling in key performance metrics like RevPAN (revenue per available night), occupancy rates, revenue, average daily rate (ADR), and booking trends–all in real time.
Unlike static reports, these insights are continuously updated, allowing you to track market shifts, analyze seasonal demand, and compare your properties against local competition.
But SummerOS goes beyond just providing data–it helps you act on it. Designed as an asset intelligence platform, it gives you the same strategic tools top real estate investors rely on.
With accurate metrics, automation, proactive insights, and intuitive workflows–all located in one intuitive dashboard–SummerOS removes the guesswork from decision-making, making it easier to streamline operations, optimize pricing, and scale efficiently.
The results speak for themselves: properties managed with SummerOS see 31% year-over-year revenue growth and a 25% increase in ADR, consistently outperforming the competition.
How do I pull data from Airbnb?
Downloading a file containing your booking history, listing details, and other key metrics can easily be done directly from your Airbnb account.
Airbnb lets you download your data through account settings, but it comes with limitations. While the Host Dashboard gives you real-time insights, you only get a static file, and it won't update or show live trends. That means it's helpful for looking back at past performance but not ideal for making quick decisions.
Here's how to request your data from Airbnb:
- Go to your Airbnb account settings.
- Navigate to "Privacy & sharing."
- Select "Request your personal data."
- Choose a format (HTML, Excel, or JSON).
- Download the file once Airbnb processes your request.
Airbnb also doesn't allow automated scraping of its platform, so accessing large-scale insights manually can be time-consuming.
This is where tools like SummerOS make a difference. Instead of pulling static reports, SummerOS gives you real-time, built-in Airbnb analytics that go beyond your own listing.
With live market data, automated insights, and portfolio-level tracking in one convenient dashboard, you can make faster, more informed decisions without waiting for a data export.
What are the Airbnb metrics I should use?
It's easy to focus on bookings and revenue, but digging deeper into key performance indicators (KPIs) helps you optimize pricing and increase your occupancy.
And, while there are a lot of Airbnb metrics you can track, these are the most important ones that give you a clear picture of what's working, and where you can improve.
- Occupancy rate: Measures how often your property is booked. A high occupancy rate suggests strong demand and effective pricing.
- Average daily rate (ADR): The average revenue per night (or average income per booked night). Keeping an eye on ADR helps you gauge your pricing strategy.
- Revenue per available night (RevPAN): Multiply ADR and your occupancy rate; this metric helps assess overall revenue efficiency.
- Total revenue: Includes all earnings from bookings, cleaning fees, and additional charges, giving a full picture of your property's income.
- Revenue per property: Essential for those managing multiple listings, this metric highlights which properties are performing best.
- Revenue per channel: If you list on multiple platforms (Airbnb, Vrbo, Booking.com), tracking revenue by channel helps you focus on the most profitable ones.
As you can imagine, manually tracking these KPIs can be time-consuming. Airbnb analytics software like SummerOS does the heavy lifting by automating performance tracking and delivering real-time insights, so that you can turn data into decisions.
What's the best Airbnb analytics tool?
In today's competitive short-term rental market, relying on gut feelings alone just won't cut it. You need the best Airbnb analytics tools on hand, because data-driven insights are the key to unlocking higher revenue and streamlined operations.
While Airbnb's built-in analytics provide a helpful starting point, they only go so far. To truly plan for long-term success, you need a platform like SummerOS.
SummerOS is the next-generation asset management platform that empowers short-term rental professionals to make smarter, faster decisions with the same precision as the industry's biggest players. With intuitive data, automated insights, and deep market intelligence, SummerOS eliminates the guesswork, manual processes, and costly homegrown solutions–so you can focus on growth.
