AirDNA is a leading name in the short rental data and analytics industry that aims to meet the needs of various STR stakeholders, from individual hosts and small-scale Airbnb managers to large property management companies and financial services enterprises. With such a wide target customer base, AirDNA pricing spans multiple packages, but the features and structures can get confusing.
We already covered pricing in our in-depth AirDNA review, but this article breaks down, explains, and simplifies AirDNA pricing further for individual and business packages. We look at the tiers available within each package, the tools that it offers, whose needs it covers, and how much it costs.
Importantly, AirDNA runs a subscription-based pricing model. There are monthly and annual plans, with the latter providing significant discounts. The exact cost depends on the type of user, their needs, and the included features. Also note that while entry-level features have standard pricing, AirDNA is not forthcoming about pricing for larger enterprises and features.
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AirDNA Individual Pricing Breakdown
First, AirDNA offers three different packages for individual users. Target customers of the AirDNA individual plans include:
- Beginner and part-time short term rental property investors
- Individual Airbnb hosts
- Real estate agents and brokers working with vacation rental investment properties
- Local Airbnb property managers with small portfolios
- Individual STR data analysts
Individual AirDNA packages can be used by one user only, so it's not possible for small teams to share access.
Free
AirDNA provides a limited Free Individual plan which costs nothing to use ($0/month). All that's required is to create a free account to get started. This could be a good option for investors, hosts, and property managers who want to get a taste of the AirDNA vacation rental data and platform capacities to confirm that it can meet their demands.
The Free package provides access to the following features:
- Smart Rate (AirDNA dynamic pricing mechanism) recommendations based on one-month data
- Airbnb pricing management on AirDNA
- Creating a local compset (your own set of up to 100 comps from a prebuilt list)
- Pacing data (to track future booking trends)
- Limited AirDNA Rentalizer (AirDNA's Airbnb calculator) data and searches
- Unlimited market insights
- Access to properties for sale
- Historical short term rental data for one year
This plan can give individuals planning to purchase an investment property a basic idea of what might perform well. It can also help current hosts gain some understanding of how their property does compared to competitors.
Pro
The AirDNA Pro Individual plan costs $170/month when billed monthly and $50/month when billed annually. This package is aimed at hosts and short term rental managers with up to five rentals in their portfolio.
Available Pro features include:
- Dynamic pricing for five listings
- Smart Rate recommendations based on 12-month data
- Airbnb pricing management in AirDNA
- Creating a local compset
- Pacing data
- Setting and customizing pricing rules and overrides
- Unlimited Rentalizer Revenue Calculator use
- Market insights
- Submarket insights
- Market pacing insights
- Seasonality insights
- Three-year historical data
- Active STR summary (performance metrics for all active rentals)
- Listings for sale
- Short term rental zoning regulations for properties for sale
- Earning potential for properties for sale
- Limited amenity filters (like hot tubs and pools)
- Basic filters (like market type and bedroom/bathroom count)
- Performance filters (like price tier and professional management)
- Saved filters (from your favorite filters)
- Basic exports (15+ charts with up to three years of historical data)
The Pro package includes significantly more features than the Free AirDNA tool and could work out for beginner investors and Airbnb managers.
Advanced
The pricing of the AirDNA Advanced plan for individuals is custom, so interested investors, hosts, and property managers need to get in touch with an AirDNA Sales representative to get a quote based on their needs. Third-party sources indicate that the monthly subscription is likely to start at a few hundred dollars or more per month even when billed annually.
The Advanced Individual package provides access to:
- Dynamic pricing for unlimited properties
- Smart Rate recommendations based on 12 months of data
- Managing Airbnb pricing on AirDNA
- Local compset creation
- Pacing data
- Pricing rules and overrides
- Rentalizer Revenue Calculator
- Market insights
- Submarket insights
- Market pacing insights
- Seasonality insights
- Historical data since 2018
- Summary of active STRs
- Active STR historical (up to five years) and future (up to one year) insights
- Listings for sale
- Zoning data on listings for sale
- Earning potential for listings for sale
- Unlimited amenity filters
- Performance filters
- Saved filters
- Saved listings
- Advanced exports (15+ charts with data from 2018)
- Market data table view (as opposed to card view)
- Market aggregate views (including average daily rate, occupancy, revenue, and RevPAR data)
- Property manager views (of up to 500 listings with host ID and hyperlinks)
The AirDNA Advanced Individual plan is designed to help facilitate and automate the data analysis and pricing aspects of the work of larger-scale investors and property managers, with up to 500 listings. However, due to the lack of pricing information, it's not possible to evaluate whether this plan is worth it for operators in the short term rental industry.
All in all, the pricing of AirDNA Individual packages depends on the access to features, the coverage of historical and future data, and the number of properties that can be managed with the plan. Annual subscriptions are significantly less costly than monthly plans.
AirDNA Business Pricing Breakdown
Next, there are four AirDNA plans for business customers. AirDNA Business plans aim to help:
- Experienced vacation rental property investors who are focused on growing their portfolios
- Airbnb hosts with multiple listings
- Medium- and large-scale professional vacation rental managers
- Real estate lenders
- Hotels that are researching the local STR market
- Destination marketing organizations (DMOs)
- Online travel agencies (OTAs)
- Convention and visitor bureaus (CVBs)
- Tourism professionals
- PropTech companies including property management system (PMS) and channel manager tools
- Investment property portals
- Hedge funds
- Banks
- Financial services enterprises
- Academia
Following are the four AirDNA pricing plans for business enterprises including their cost and included features.
Property Performance Data
The Property Performance Data AirDNA plan provides data-driven insights to find profitable markets, locate good listings for sale, underwrite properties, and optimize the performance of short term rental businesses. Again, the pricing for this AirDNA plan is custom, so customers need to contact the team to ask for a price. And again, pricing is upwards of thousands per year.
This plan is for:
- Property managers
- Investors
- Lenders
AirDNA collects performance data on all listings on Airbnb and Vrbo (10+ million properties) in addition to a library of 1.5 million partner properties on a daily basis. The platform covers 120,000 global markets. The Advanced Tier provides access to data from the last five+ years, and users can filter results based on different criteria. Short term rental data insights are exportable as a CSV file, a PDF file, a JPEG image, and a PowerPoint presentation. Vacation rental managers can use these visuals for reporting to property owners, while investors can use predictive analytics to qualify for financing of new investment properties.
The tools and features available within Property Performance Data allow Airbnb investors and managers to:
- Improve the performance of existing rentals with dynamic pricing and revenue management tools
- Acquire promising properties based on occupancy, revenue, and ADR trends over the last five years
- Find the top short term rental markets and narrow down by location type, market, submarket, neighborhood, and zip code
- Figure out which amenities and other extra features are worth the additional investment
- Track the over-time performance of listings in their customized compset including booked nights, ADR, revenue, and others
- Apply optimal night prices for the highest rates or the best occupancy
Using data from Airbnb, Vrbo, property management systems, channel managers, and individual hosts, AirDNA outputs the following metrics:
- Active listings
- Real-time demand
- Average daily rate
- Airbnb occupancy rate
- Revenue
- Benchmarking analytics
- Seasonality
While this plan offers access to important Airbnb data points, it's not possible to conclude whether the AirDNA pricing is worth it since the company does not provide an estimate of the cost. The pricing is likely to depend on the number of markets, the number of listings, and the subscription plan (monthly vs annual).
Destination and Tourism Solutions
The second AirDNA Business plan provides data-based solutions to operators in the tourism industry. Tourism Insights offers destination insights including traveler origin, points of interest, and STR trends. The price is once again quoted after the customer discusses their specific needs and interests with the AirDNA Sales team.
This plan is for:
- DMOs
- Hotels
- CVBs
- Tourism professionals
The main data features of the Tourism Insights AirDNA package cover:
- Trip insights
- Lodging insights
- Vacation rental trends
- Marketing campaign attributions
With the help of available STR data and insights, DMOs, hotels, and other tourism experts can:
- Find out from which states the most high-value customers come
- Know the most popular days for visitors based on seasonality
- Uncover trends in length of stay based on origin market
- Figure out the most popular local points of interest
- Compare the performance of short term rentals and hotels side-by-side in terms of number of guests
- See where high-value guests prefer to stay
- Figure out how many visitors stay outside conventional accommodation types
- Discover where vacation rentals are growing the most and driving the highest revenue
- Track the STR market growth over the last eight+ years
- Analyze future supply and demand
- Get a list of the events which attract the most and the least visitations
- Find the impact of marketing campaigns on visitations
- Learn which places of origin are the most influenced by specific marketing campaigns
- Measure how immediate the impact of certain marketing efforts is
With the destination and tourism insights provided by AirDNA, various local and national operators in the tourism sector can find out the performance of different types of lodgings and the impact of origin, events, and marketing. They can use this data to target their efforts in a way that brings more benefits to their enterprise or their community.
With regards to value for money, interested customers need to find out the precise AirDNA pricing for this plan to know if it's worth it.
APIs and Integrations
With this package, the AirDNA short term rental data can be directly integrated into different real estate and vacation rental products and platforms for improved, data-based decision making. Once again, the pricing of this AirDNA Business plan is unknown.
This plan is for:
- Vacation rental managers
- Revenue managers
- PMSs
- MLS
- PropTech SaaS companies
- Property portals
- OTAs
- REITs
AirDNA API provides access to scrapped, raw data that various real estate professionals can use for tailored business intelligence.
Property and revenue managers and real estate tech companies can use the following data insights:
- Property valuation data
- Airbnb calendars
- Listing insights
- Market-level data
- Dynamic pricing with historical and forward-looking pacing
Users can benefit from AirDNA API integration to:
- Conduct vacation rental market analysis
- Compare the performance of listings
- Analyze historical market and property data
- Predict ADR, occupancy, and revenue performance
- Benchmark listings to competitors in the local market
- Boost revenue management
- Prepare customized reports to share with customers
Access to the AirDNA raw data via API can help solve a lot of problems that VRMs and PropTech companies face, but because of the lack of pricing information, it's not clear how much customers need to pay and how this will affect their bottom line.
Global Industry Insights
The final AirDNA Business plan allows financial services professionals and enterprises to track the performance of the short term rental industry as a whole in order to identify investment opportunities and minimize investment risk. Meanwhile, those in academia can use the Global Industry Insights to research and analyze the homesharing industry.
This plan is for:
- Hedge funds
- Asset managers
- Investment banks
- Financial services providers
- Academics
AirDNA uses the daily performance data on individual listings to extract large-scale, global insights and trends. The combination of historical data and future-looking pacing can provide an outlook for the vacation rental industry.
The AirDNA Global Trend Report (GTR) offers monthly, high-level tracking and analysis of supply, demand, and revenue across the short term rental market. Users can also identify the top 25 cities for vacation rentals.
While Global Industry Insights sounds like a powerful tool, the lack of clarity on AirDNA pricing makes it impossible to decide if the cost is worth the associated access to data. While the cost might be less of a concern for investment banks and hedge funds, it might be a problem for academic institutions researching vacation rental market trends.
Is AirDNA Worth It?
AirDNA pricing is one of the main factors that investors, property managers, tourism professionals, and financial services experts need to consider when deciding whether to use the AirDNA platform or another short term rental data provider.
The cost of AirDNA subscriptions depends on the user (individual vs business/enterprise), the available data and features, and the duration (monthly vs annual subscriptions). Overall, annual plans are often significantly less expensive than monthly packages. However, most AirDNA packages have a custom price, so interested users need to get in touch with the company to get a quote.
If you're looking for another option, Summer Forecast is the top alternative to AirDNA. Designed by property managers for property managers, our institutional-quality Airbnb data and forecasting tools help property managers and investors like you make smarter decisions. With intuitive insights on revenue, occupancy rates, market trends, and comps, Forecast enables you to evaluate new investments, optimize your portfolio, and stay ahead in the competitive short-term rental market.
Whether you're managing a few properties or a large portfolio, Forecast simplifies the process and puts all of your essential data in one place. Learn more about Summer Forecast now!
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