When it comes to managing short-term rentals, finding the right dynamic pricing and revenue management platform is key to maximizing your success. Wheelhouse and PriceLabs are two of the most well-known tools in the space, but how do they stack up against each other? And, more importantly, which one is the best fit for your needs? In this article, we'll compare Wheelhouse vs. PriceLabs across their features, data accuracy, ideal customer types, pricing structures, and customer reviews from reputable third-party sites. Our goal is to help Airbnb hosts, investors, and property managers like you make an informed choice that aligns with your portfolio and business goals.
We also explore the top alternatives or add-ons to Wheelhouse and PriceLabs, highlighting options that cater to both beginners and seasoned STR professionals.
For our evaluation, we relied on:
- Testing tools and features on the platforms' official websites to assess functionality, ease of use, and pricing structures
- Reviewing tutorials and user guides to understand how these platforms support different types of users
- Analyzing customer reviews to uncover the biggest strengths, weaknesses, and value points for each platform
Looking for the best tool to enhance your pricing strategy? Whether you're using Wheelhouse or PriceLabs, Summer Forecast is the perfect add-on to take your Airbnb business to the next level. With institutional-quality data and advanced forecasting tools, Forecast complements your existing platform by providing deeper insights into revenue potential, occupancy trends, market dynamics, and competitor performance.
By pairing Forecast with your current dynamic pricing tool, you'll unlock a comprehensive view of your portfolio, enabling smarter investment decisions and sharper revenue strategies. Whether you're managing a few properties or an extensive portfolio, Forecast gives you the edge you need to stay ahead in the competitive short-term rental market.
Your Airbnb revenue forecast: Brighter days ahead
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Wheelhouse vs PriceLabs: Overview
While both Wheelhouse and PriceLabs aim to help hosts and property managers better manage their revenue through dynamic pricing and access to data, there are some important differences between the two products. Let's start with a quick comparison between the two based on the key criteria for data-driven Airbnb management software.
A side-by-side comparison of the two platforms shows that both products can be used by smaller and bigger vacation rental hosts and property managers looking to automate their Airbnb pricing strategy and streamline revenue management. Meanwhile, PriceLabs can also be used by owners and managers of hotels, serviced apartments, campgrounds, holidays parks, RVs, and mid-term rentals due to its additional features.
Wheelhouse vs PriceLabs: Ideal customers
Both Wheelhouse and PriceLabs facilitate the day-to-day operations of different players in the vacation rental industry through Airbnb pricing tools and other features. While there is a great overlap in target customers, there are some differences that can help STR operators decide which platform is the right choice for their business.
Wheelhouse customers
The tools and features available on Wheelhouse make it a good fit for:
- Beginner and experienced Airbnb, Vrbo, Booking.com, TripAdvisor, and other hosts
- Local and national short-term rental property managers
- Operators in the short-term rental, vacation rental, corporate rental, boutique hotel, and resort industries with 1-1,000+ listings
PriceLabs customers
The functionalities provided by the PriceLabs platform make it the potentially right solution for:
- Small-scale and large-scale Airbnb, Vrbo, and Booking.com hosts
- Airbnb management companies of different sizes
- Owners and managers of hotels, serviced apartments, villas, chalets, campgrounds, RVs, holiday parks, RVs, and mid-term rentals
Wheelhouse vs PriceLabs: Customer reviews
When evaluating two software products, it's important to consider the experiences and opinions of customers who have already used them.
Wheelhouse reviews
There are several hundred customer reviews of Wheelhouse on reputable websites. They show generally positive experiences that result in strong overall ratings.
Wheelhouse reviews are available on:
- Capterra: 4.8/5 stars from 164 reviews
- GetApp: 4.8/5 stars from 164 reviews
- Trustpilot: 4.6/5 stars from 130 reviews
- G2: 5.0/5 stars from 67 reviews
Positive reviews from Wheelhouse users focus on the data granularity, the effective revenue management tactics, the better pricing results than with Airbnb Smart Pricing (Airbnb's free tool), the ease of navigation, the available training videos, and the accessible and helpful customer support team. Some negative comments shed light on occasionally inadequate daily rates (underpricing), low added value, and the cost being too high for the results that the platform delivers.
PriceLabs reviews
There are over 2,000 customer reviews of PriceLabs on dedicated websites. They lead to great overall ratings.
PriceLabs reviews are available on:
- FeaturedCustomers: 4.8/5 stars from 1,463 reviews
- Capterra: 4.9/5 stars from 216 reviews
- GetApp: 4.9/5 stars from 216 reviews
- Software Advice: 4.9/5 stars from 216 reviews
- Trustpilot: 4.4/5 stars from 65 reviews
- HotelTechReport: 5.0/5 stars from 41 reviews
- G2: 4.3/5 stars from 13 reviews
- BiggerPockets
Happy customers emphasize the immediate positive impact on income, the improved booking rates, the straightforward setup, the helpful frequent training sessions, and the responsive customer support. Less happy users complain about sometimes poor pricing accuracy, lack of integration with more diverse booking channels, absence of more sophisticated pricing options, occasional technical bugs, and unavailable customer support.
Wheelhouse vs PriceLabs: Data accuracy
Wide data coverage and high data accuracy is a key feature of any tool that promises to help boost short-term rental revenue. Let's take a look at the data used by Wheelhouse and PriceLabs in their calculations and algorithms.
Wheelhouse data sources and reliability
Wheelhouse buys and scrapes data from multiple partners. This includes listing, pricing, and booking data from Airbnb, Vrbo, and Booking.com. The total number of listings that are used is not provided. The Wheelhouse algorithms clean the data via ML/AI-informed models to provide the necessary analytics.
The company website does not offer an estimate of their vacation rental data accuracy. They report an average increase in revenue of 20.6% as a result of switching to the platform.
Wheelhouse reviews by customers generally praise the pricing strategies and results, but some report unrealistically low nightly prices. Market coverage includes more than 1,500 locations in over 100 countries.
PriceLabs data sources and reliability
PriceLabs scrapes data from Airbnb and Vrbo listings, the number of which is not specified. The app applies its algorithms to provide data and analytics in a format that can be easily used by customers.
PriceLabs does not estimate its data accuracy, and it doesn't provide an average income boost reported by customers.
Most customer reviews of PriceLabs highlight positive outcomes as a result of good pricing recommendations, but some users find daily rates to be poorly estimated. PriceLabs can be used in more than 150 countries.
Wheelhouse vs PriceLabs: Features
Now, let's take a closer look at Wheelhouse vs PriceLabs side by side, breaking down the tools and features that matter most to you. Whether you're an Airbnb host or a property manager, this comparison is designed to help you figure out which platform fits your unique needs—or if it's time to explore other options that might be a better match for your goals.
Both Wheelhouse and PriceLabs can be used for:
- Automating dynamic pricing to boost revenue
- Managing revenue of short-term rental properties to improve portfolio performance
- Setting up Airbnb comp sets to benchmark Airbnb metrics
- Analyzing portfolio performance to optimize results
- Conducting Airbnb market analysis including active listings, daily rates, Airbnb occupancy rate, rental revenue, lead time, and others
- Accessing interactive short-term rental data visualizations for better performance
At the same time, Wheelhouse and PriceLabs have some unique features that make them a better fit for different capacities and users.
Unique features of Wheelhouse
As one of the top-ranked dynamic pricing and revenue management systems, Wheelhouse offers the following tools and options that are not available on PriceLabs and some other competitors.
Mixed dynamic pricing strategies
Wheelhouse is the first and only dynamic pricing tool for vacation rentals that allows hosts and property managers to choose one of three strategies including:
- Rules-based dynamic pricing strategy that leverages Wheelhouse's pricing interface to build and maintain your ideal pricing strategy based on your own custom rules
- Data-driven dynamic pricing strategy that automates and adjusts Wheelhouse's pricing engine in a way that perfectly prices each listing based on market and competitor data
- Hybrid dynamic pricing strategy that controls how, where, and when to leverage data-driven pricing and when to follow your custom rules for precise daily rates
While dynamic pricing automation is at the core of both products, Wheelhouse provides users with the opportunity to build a more customized, precise, and detailed pricing strategy that is expected to deliver more optimal results.
With the rules-based option, Airbnb hosts and property managers can control:
- Minimum price
- Maximum price
- Minimum stays
- Gap nights
- Check-in and check-out requirements
- Demand sensitivity
- Long-term discounts
Meanwhile, the data-driven option takes into account the following factors:
- Base price
- Day of the week
- Seasonality
- Far future
- Last-minute reservations
- Gaps and adjacencies
- Occupancy pacing
- Revenue pacing
Wheelhouse dynamic pricing functionalities allow you to finetune your strategy in the context of your own market and comp sets. As a result, users are able to achieve an average boost in revenue of 20.6%.
Dynamic comp sets
Both Wheelhouse and PriceLabs allow customers to build their own personalized comp sets, but the former provides more dynamics.
Wheelhouse dynamic comp sets offer the following features:
- Multi-market listings
- Multi-category listings
- Operator filters
- Amenity filters
- Dynamic environment
- Numerous Airbnb comps
- Easily portable sets
- Diverse data points
Short-term rental property investors, hosts, and managers can use the comp sets to understand the management and performance of competitors and the overall local area. They can also make use of the available data to build and automate an in-context pricing strategy that aligns with the specific market and the specific listing. Additionally, they can evaluate and compare their portfolio performance to the competition and draw conclusions about the potential for growth.
Wheelhouse Navigator
The Wheelhouse Navigator is a comprehensive data-based software tool that directly tackles revenue management and optimization.
In specific, the Navigator helps in the following aspects:
- Dynamic pricing strategy
- Listing acquisition
- Listing merchandising
- Owner retention
- Fees and stay restrictions
- Airbnb amenity choices
This allows Airbnb managers and hosts to offer the amenities that will have the highest impact and to set up their vacation rental pricing plan in a way that will boost income the most.
APIs
The Wheelhouse Pro API offers direct access to detailed price recommendations and other metrics from the Wheelhouse pricing engine. PropTech companies, property management systems (PMSs), channel managers, and large property managers can directly integrate the suggestions into their booking system or use the data for further proprietary calculations.
Unique features of PriceLabs
PriceLabs also has some unique tools that STR operators might find of value.
Hyper Local Pulse (HLP)
PriceLabs has developed its own Hyper Local Pulse (HLP) algorithm for dynamic pricing that detects hyper-local market trends in seasonality, day of the week, events, holidays, pacing, and lead time. Then, the algorithm integrates historical performance with upcoming booking data to deliver highly customized price recommendations for each night for which a listing is available for renting.
HLP allows pricing suggestions to be based on comps in the precise area where your listing is located. This strong focus on the local market offers a dynamic pricing strategy that is aligned with the most relevant comps.
Airbnb Revenue Estimator
The PriceLabs Revenue Estimator is an Airbnb calculator that allows you to analyze and evaluate the investment potential of any global short-term rental market.
Available Airbnb data points include:
- Occupancy
- Average daily rates (ADR)
- Revenue
- Seasonal trends
- Local market comparison
The Revenue Estimator has both a free version and a paid Pro version that provides more detailed analytics. This tool can help hosts and property managers ensure that their listing is reaching its potential as well as help investors search for new opportunities.
World STR Index
The PriceLabs World STR Index is a free tool to analyze any global vacation rental market with 1,000+ listings. It compares year-over-year metrics, visualizes trends in data, and paces the market for the upcoming year.
The most important numbers include number of listings, daily rates, occupancy rate, and RevPAR.
Booking Analyzer
The Booking Analyzer is another feature that is offered by PriceLabs for free. This tool allows you to download annual booking data for a specific listing from Airbnb, channel managers, and PMSs and then use this data for your own data analysis and reporting.
This tool helps hosts analyze seasonal trends, day of the week trends, close-in vs far-out trends, stay trends, and daily trends. It also helps property managers provide custom reporting to owners for better transparency and enhanced customer retention.
Airbnb Description Generator
The PriceLabs Airbnb Description Generator uses ChatGPT-powered project STRings to generate a custom Airbnb listing title and description. Once again, this tool is free to use, and all that needs to be done is to enter an Airbnb listing url, target guests, and language.
With this feature, both hosts and property managers can improve their listing ranking by optimizing them for the Airbnb SEO algorithm. This can lead to more bookings, higher occupancies, and better revenue.
Wheelhouse vs PriceLabs: Integrations
An important feature of dynamic pricing tools is the direct integrations that they offer. Seamless integrations with third-party tools allow STR operators to easily connect their dynamic pricing app with their channel manager or property management system to directly import price recommendations and incorporate them into their management processes.
Wheelhouse integrations
Wheelhouse integrates with more than 30 booking channels, PMPs, and channel managers.
Some most noteworthy integrations include:
PriceLabs integrations
PriceLabs offers integrations with over 110 short-term rental websites, property management systems, and channel management platforms.
These include but are not limited to:
- Airbnb
- Vrbo
- Houfy
- WeChalet
- Beds24
- BookingSync
- Guesty
- Hospitable
- Host Tools
- Hostfully
- Hostify
- iGMS
- Lodgify
- OwnerRez
- RentalReady
- Rentals United
- Smoobu
- Tokeet
- VRBookings
Wheelhouse vs PriceLabs: Cost
When choosing the best vacation rental pricing software, you have to pay attention to the cost. It doesn't make sense to choose an app whose price will eat up the majority of your revenue gains, especially when you manage only a couple of listings.
Wheelhouse pricing
As a SaaS product, Wheelhouse offers a few different plans the price of which depends on the access to features and the number of listings.
Wheelhouse Dynamic Pricing plans include:
- Pro Flex: Ideal for automating the pricing of up to 50 properties. $19.99/month per listing with discounts for 10+ listings.
- Pro Flat: Ideal for automating the pricing of up to 50 properties. 1% of booking revenue with a monthly minimum of $2.99.
- Enterprise: Ideal for portfolios of 50+ properties. Custom pricing.
The Wheelhouse Dynamic Sets plan costs $12.99/month per set.
Users can get started for free to test the platform and the available tools. However, Wheelhouse cannot be used for free forever.
PriceLabs pricing
PriceLabs has a relatively complex subscription-based pricing model with different prices for different tools and some features available as add-ons.
PriceLabs costs include:
- Portfolio Analytics: Free
- Dynamic Pricing: Starting at $19.99/month or 1% of booking revenue
- Market Dashboard: From $9.99/month for 1,000 listings to $39.99/month for 10,000 listings
- Revenue Estimator Pro: From $10/month for two estimates/month to $125/month for 50 estimates/month
- Revenue Estimator: Free
- World STR Index: Free
- Booking Analyzer: Free
- Airbnb Description Generator: Free
Going above the preset limits incurs additional charges. Paid PriceLabs tools come with a 30-day free trial.
Wheelhouse vs PriceLabs: Terms
Next, we compare the terms and conditions of use of the two software platforms to ensure that customers are aware of the rules they have to follow when using each one.
- Sign-up: You can create a free online account on Wheelhouse and PriceLabs to get started. Both apps come with a limited-time free trial.
- Free access: Both products offer a free trial to test tools and features. Moreover, the PriceLabs Portfolio Analytics, Revenue Estimator, World STR Index, Booking Analyzer, and Airbnb Description Generator can be used for free forever.
- Plan duration: Both products offer monthly subscription plans.
- Payment methods: Both apps accept most major credit and debit cards. In addition, PriceLabs accepts ACH Direct Debit and PayPal upon request.
- Cancellation policy: Subscriptions to both products can be canceled online at any time.
- Refund policy: Both Wheelhouse and PriceLabs do not offer refunds.
This quick comparison shows that Wheelhouse and PriceLabs have comparable terms of use that are aligned with standard practices in the SaaS industry.
Best alternatives to PriceLabs and Wheelhouse
Our comparison of Wheelhouse and PriceLabs shows that both platforms have strong tools that help STR operators implement dynamic pricing and manage revenue more efficiently. However, some customers have concerns about daily rate accuracy and the lack of additional features mean that hosts and property managers with more sophisticated needs might have to resort to other alternatives.
Depending on your needs, you may also look into these alternatives or add-ons for your properties.
1. Summer Forecast
Summer Forecast is the top-ranked Airbnb data and analytics platform for smarter investment and management decisions. The app combines institutional-quality data with powerful forecasting tools that provide intuitive insights on daily rates, occupancy, revenue, comps, and market trends. This allows users to compare properties, generate revenue projections, and analyze market trends for proactive, rather than reactive decisions to build a top-performing Airbnb portfolio.
Designed by property managers for vacation rental professionals, Summer Forecast boasts more agile comp sets, deeper market insights, better mapping features, and smoother user experience. You can build more accurate competitive sets with greater flexibility for more targeted and focused performance analytics.
Unlimited access to Summer Forecast costs $4,000/year, and this plan is appropriate for large-scale, national property managers who aim to boost results for their clients and enhance their own profits. Meanwhile, startup plans are available for significantly lower fees.
In addition, Summer offers a free Airbnb estimator to analyze the potential of investment properties across the U.S.
Your Airbnb revenue forecast: Brighter days ahead
Learn more
2. AirDNA Smart Rates
While AirDNA offers multiple tools, the closest competitor to Wheelhouse and PriceLabs is the dynamic pricing tool–AirDNA Smart Rates. A comparison of AirDNA vs PriceLabs and Wheelhouse reveals that their dynamic pricing capacities are generally comparable, but each tool has some pros and cons.
AirDNA Smart Rates take into consideration market demand, day and seasonal trends, and lead time insights to help hosts and managers automate their dynamic pricing strategy. They can choose between a more aggressive strategy that maximizes daily rates, a more conservative strategy that optimizes occupancy, or something in between. Custom comp sets, Airbnb calculator (AirDNA Rentalizer), and market insights are also available.
Access to the AirDNA dynamic pricing tool starts at $34/month when billed annually for up to five listings. Managers of larger portfolios get custom offers.
3. Beyond
Beyond is another popular dynamic pricing and revenue management platform that poses as an alternative to Wheelhouse and PriceLabs. Similar to these two apps, Beyond also works with Airbnb and Vrbo listings.
Beyond continuously analyzes billions of daily points to automate Airbnb pricing. It claims to be the only revenue management system that incorporates real-time consumer demand data into its pricing algorithm. To measure demand, Beyond looks at seasonality, search demand, local demand, and days of the week.
Additional products offered by Beyond include performance analysis, market insights, guidance from revenue management professionals, direct booking websites, channel management, and revenue estimator. In other words, it provides more diverse vacation rental management software tools than Wheelhouse and PriceLabs.
Beyond pricing starts at 1% of booking revenue.
FAQs
What do PriceLabs and Wheelhouse do?
In brief, PriceLabs and Wheelhouse help Airbnb hosts and property managers automate their dynamic pricing strategy in line with market and competitor performance and strategies. They also help benchmark the performance of short-term rental listings and enhance revenue generation.
Are Wheelhouse and PriceLabs legit?
Wheelhouse and PriceLabs are legitimate Airbnb data software tools that are used by numerous STR operators in the global market. Customer reviews are overall positive for both apps. While many customers report increased revenue after introducing these tools, others share that recommended daily rates tend to be too low in an attempt to increase occupancy which leads to suboptimal income. Thus, hosts and managers should keep an eye on recommended rates and ensure that they make sense in their market.
Why use PriceLabs and Wheehouse?
Busy investors and property managers opt to use these apps to put their Airbnb dynamic pricing strategy on autopilot in an attempt to maximize revenue. The nature of the short-term rental market necessitates continuous updating to daily rates to respond to ongoing changes in supply and demand. Tools such as PriceLabs and Wheelhouse eliminate the need for manual data collection, analysis, and rate setups so that hosts and property managers can focus on other aspects of their Airbnb business.
Do PriceLabs and Wheelhouse sync with Airbnb?
Both platforms integrate directly with Airbnb to push recommended nightly prices.
Do PriceLabs and Wheelhouse connect with Vrbo?
While PriceLabs connects directly with Vrbo to publish suggested daily rates, Wheelhouse uses third-party integrations with channel managers and PMSs for this purpose. Nevertheless, the connection and setup process should be quick and easy.
Wheelhouse vs PriceLabs: What's the best option?
Our comparison of Wheelhouse and PriceLabs shows that both platforms offer the potential to automate dynamic pricing and improve revenue management for individual Airbnb listings as well as entire portfolios of short-term rentals. Generally speaking, Wheelhouse is a better fit for smaller operators whose needs are focused on automating Airbnb pricing and who value flexibility in choosing the right strategy for their properties. PriceLabs, on the other hand, provides additional tools that can help with more aspects of managing vacation rentals, but pricing customization is a bit more limited.
Meanwhile, if you're looking for a platform to optimize the performance of your short-term rental portfolio, check out Summer Forecast. With intuitive data and powerful forecasting tools tailored to the needs of STR professionals, you can analyze market trends, compare properties, and generate revenue projections—all in one place. Whether you're managing a single property or an extensive portfolio, Forecast empowers you to make smarter, data-driven decisions to maximize your short-term rental profits. Ready to see what's in your forecast?
